Trust in brands may be eroded as awareness of misinformation increases according to new research.
Articles on Consumers
Displaying 101 - 120 of 321 articles
In the Fall Economic Statement, the Canadian government signalled its commitment to the right to repair.
Before AI becomes widespread in health care, we need to ask what matters to consumers.
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
Countries that have adopted clear food labels have seen the health benefits. Researchers explain how a new system to alert South African consumers to unhealthy choices was developed.
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
To really understand social interactions, researchers need to look beyond figures like mobile phone location data.
Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Taxing consumption that contributes to climate change hits the poor the hardest, while overlooking the huge profits tied to greenhouse gas emissions.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
The popularity of unconventional luxury brand collaborations with young adult Chinese consumers opens potential opportunities for local producers of high end goods.
Research shows that inflation is not the same for everyone, and neither are its effects.
Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.
Companies tend to focus on appeasing angry customers after a data breach. New research shows they may want to pay more attention to customers who are afraid to return to their site.
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.
Two experts on children’s play explain why you should be skeptical of toys that are advertised as being educational, and what to look for instead.
Retail stores change the prices of their products based on the shopping habits of consumers. But consumers come in a variety of types, and not all of them influence prices equally.
Top contributors
-
Associate Professor of Business, Boston University
-
Emeritus Professor of Marketing, University of Birmingham
-
Professor of Law, St. John's University
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Susman Professor in Sustainability and Professor of Marketing, Penn State
-
Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
-
Professor of Clinical Education, St. John's University
-
Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
-
Professor of Marketing, The Ohio State University
-
Assistant Professor, Faculty of Business, University of New Brunswick
-
Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
-
Professor of Clinical Education, St. John's University
-
Professor of Energy and Environmental Economics and International Affairs, Penn State
-
Lecturer in Marketing, Newcastle University
-
Professor of Law, Monash University