Saeid Kermani is an Assistant Professor of Marketing at Trent University. His research addresses business and societal issues related to corporate social responsibility, social activism, and ethics.

Experience

  • –present
    Assistant Professor of Marketing, Trent University

Education

  • 2022 
    Schulich School of Business (York University), PhD in Administration (Marketing)

Publications

  • 2023
    Getting political: The value- protective effects of expressed outrage on self-brand connection, Journal of Consumer Psychology
  • 2022
    Sorry, not sorry: The effect of social power on transgressors’ apology and non- apology, Journal of Experimental Psychology: Applied
  • 2022
    Consumer (Dis)Trust Online, The Routledge Handbook of Digital Consumption (2nd edition)
  • 2021
    Cultural differences in psychological reactance: Responding to social media censorship, Current Psychology

Contact Saeid for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision