Articles on Consumers

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British fashion model Alexsandrah poses with an AI-generated image of her in London last year. The use of computer-generated supermodels has complicated implications for labour, diversity and ethics. (AP Photo/Kirsty Wigglesworth)

Fake models for fast fashion? What AI clones mean for our jobs — and our identities

As digital replicas of real people become more common in image-based industries like fashion, urgent questions are emerging about the future of work in the cultural economy.
Advanced tracking and AI tools are allowing companies to charge different people different prices for the same produce or service. A customer browses a grocery store aisle in Toronto in February 2024. THE CANADIAN PRESS/Cole Burston

Price discrimination is getting smarter — and low‑income consumers are paying the price

When artificial intelligence knows consumers can’t afford to walk away, price increases and quality decreases.
Amazon partnered with Dominion Energy to build solar farms in Virginia to power its cloud-computing service. Drew Angerer/Getty Images

Companies will still face pressure to manage for climate change, even as government rolls back US climate policy

Corporate decisions made in boardrooms and through initiatives with nonprofits have created an important kind of private climate governance.
A sign encouraging shoppers to buy Canadian products at a liquor store in Vancouver on Feb. 2, 2025. Shoppers have been caught up in the buy Canadian fervour since U.S. President Donald Trump began threatening to apply tariffs on imports from Canada. THE CANADIAN PRESS/Ethan Cairns

‘Buying Canadian’ is an opportunity to reflect on the ethics of consumerism

Most of us as consumers decide what to buy based on the price and quality of goods. But our values play a role in our decision-making: what we buy and where we buy it is influenced by our beliefs.
Rollz International

How informing shoppers can help fight inequality

Economists have traditionally viewed inequality through those directly affected or distant observers. But the informed-consumer perspective offers a path to reduce inequality through purchases.

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