Rajendran Murthy

Raj S. Murthy, Ph.D., is the J. Warren McClure Research Professor in Marketing. An active business consultant, his research is tied to his experience and teaching interests in quantitative analytics, research methods, with a focus on technology and stakeholder engagement. Raj works with students and the community in Rochester on commercialization of ideas and new product development. As the J. Warren McClure Professor, Raj has organized distinguished lectures and engaged in multiple national and regional media outlets. His most recent research efforts are focused on the adoption, use, and abuse of technology.