For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – such as feeling valued – also matter.
Articles on Consumers
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It’s fairly common for managers to intervene to help sales staff, but they have to balance competing duties.
Advertising can turn our fears about aging, failure and belonging into reasons to buy, and repeated exposure can reshape what we see as a good life.
A survey of young New Zealanders finds four in ten didn’t view buy now, pay later as debt. That perception can influence how they use it.
Shoppers are increasingly hunting for value, which puts the onus on businesses to tread carefully when justifying price hikes.
A looming ban on card surcharges is forcing a rethink of payments – across banks, businesses, government agencies and more.
Consumers are asking deeper questions about what they’re really paying for.
Skincare isn’t always a case of ‘the stronger the better’. Getting the right advice helps make sure you find the best treatment for your skin.
US shoppers are seeing higher fruit and vegetable prices thanks to trade tensions, extreme weather and geopolitics, just to name a few reasons.
New research shows hunger can make us imagine tastes more vividly – helping explain those powerful cravings that lead to bad choices.
Navigating the benefits and risks of eating fish is a daily concern for consumers in Kenya due to persistent environmental pollution. How much are they influenced by nutritional labelling and guidelines?
Grocery stores and the world around us are full of subtle psychological cues that encourage us to over-buy.
Gene-edited dairy products could help farmers adapt to climate change. New research shows consumers may be willing to buy them under the right conditions.
A key challenge for the Federal Reserve is that higher gas prices are inflationary, but they also reduce households’ spending power and dampen growth.
For shoppers tying to avoid Amazon, its expansion into shipping and logistics for thousands of companies makes that choice more difficult.
Only about 1 in 5 of the Americans surveyed shop at farmers markets because they care a lot about food and enjoy buying, preparing and eating fresh food.
Retailers are racing to hand your shopping over to AI. Consumers are right to be wary – and not just about privacy.
Paying for your pet’s treatment is not like other kinds of spending.
Virtue-signaling and self-care help explain a popular new kind of splurge, even as American shoppers pull back elsewhere.
From October, there’ll be no nasty surprise charges when you pay by card. But some shoppers may have to pay more than they do today – here’s why.
Top contributors
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Associate Professor of Business, Boston University
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Emeritus Professor of Marketing, University of Birmingham
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Professor of Law, St. John's University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Susman Professor in Sustainability and Professor of Marketing, Penn State
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Clinical Education, St. John's University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Professor of Marketing, The Ohio State University
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Assistant Professor, Faculty of Business, University of New Brunswick
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of Clinical Education, St. John's University
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Professor of Energy and Environmental Economics and International Affairs, Penn State
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Lecturer in Marketing, Newcastle University
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Professor of Law, Monash University