There are several psychological tendencies that explain why we find it so hard to break up with our bank.
Articles on Consumers
Displaying 41 - 60 of 321 articles
Once a modest fall festivity, Halloween has transformed into a monthslong commercial phenomenon. You can hardly blame retailers.
Two people looking at the same product at the same time might see different prices. AI has turbocharged the process.
Fans of redistribution may find something good in the latest AI-powered development in pricing.
The coffee giant is pivoting back to its ‘third place’ roots – but the shift away from grab-and-go customers could open the door for rivals.
Consumer sentiment remained flat in October, compared to the previous month. But history shows a prolonged federal shutdown can impact how people feel about the economy.
Energy providers could make it much easier for consumers to make greener choices.
In a big win for the anti-fur movement, Condé Nast has formalised a fur-free policy across its global titles, including Vogue, Tatler, Glamour and Vanity Fair.
The strong bonds that users are forming with their AI chatbots rest on the human imagination at work.
The economy is starting to turn the corner, as consumer confidence returns.
The focus on price stability is making the food supply less resilient to shocks.
Consumers perceive some misspellings positively, but only if the unconventional spelling is relevant and not too extreme, according to a new study.
New trade barriers are set to go into effect in July 2027.
Brands don’t always deliver what they promise. Regulation needs to focus on preventing harm rather than managing fallout.
Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.
None of the analyzed bags of lump charcoal gave buyers as much effective grilling fuel as their labels promised.
The economy grew more slowly than expected in the March quarter, as extreme weather and a slowdown in government spending dampened growth.
Electricity rates are soaring in Pennsylvania and other parts of the country. 2 energy experts offer tips to lower your monthly bill.
Aging infrastructure, transmission bottlenecks and increased demand from data centers are hitting consumers’ wallets.
Honesty is the best policy when planning a crisis response.
Top contributors
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Associate Professor of Business, Boston University
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Emeritus Professor of Marketing, University of Birmingham
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Professor of Law, St. John's University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Susman Professor in Sustainability and Professor of Marketing, Penn State
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Clinical Education, St. John's University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Professor of Marketing, The Ohio State University
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Assistant Professor, Faculty of Business, University of New Brunswick
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of Clinical Education, St. John's University
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Professor of Energy and Environmental Economics and International Affairs, Penn State
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Lecturer in Marketing, Newcastle University
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Professor of Law, Monash University