Jane Brown

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Dr Brown a Lecturer in Marketing at Newcastle University Business School.

An expert in qualitative methodologies, she is interested in consumer behaviour, particularly in personal finance management, spending, and savings habits. She explores consumer lived experiences of using high-cost credit products like payday loans, doorstep loans, pawning etc. Branding and communications are also a personal interest, having designed and implemented several rebranding/branding activities for SMEs in industry.

She is passionate about design and creativity in the workspace and beyond. Prior to working in academia, she worked in design and marketing at management level in several industry sectors including not-for-profit, low carbon/zero emissions, military and aerospace engineering, and cosmetics.

Experience

  • 2021–present
    Lecturer, Newcastle University Business School
  • 2012–2021
    Senior Lecturer, Newcastle Business School, Northumbria University
  • 2011–2011
    Associate lecturer, Sunderland Business School
  • 2007–2008
    Associate lecturer, Gateshead College
  • 2007–2008
    Associate lecturer, Newcastle College

Education

  •  
    Sunderland Business School, University of Sunderland, MA Marketing - Distinction
  •  
    School of Design, De Montfort University, BA (Hons) Design Management and Innovation - 1st class
  •  
    Newcastle Business School, Northumbria University, PhD Consumer Behaviour

Publications

  • 2024
    Chapter: Lived Experience Mapping: Getting the Most out of Longitudinal, Complex and Emotive Stories with participant-generated visuals, Visual Methods in Marketing and Consumer Research
  • 2023
    Stigma in Payday Borrowing: A Service Ecosystems Approach, European Journal of Marketing
  • 2022
    Chapter: Rationing during COVID-19: Is an ‘equal share’ always fair?, Keeping up with the ‘New Normal’. Consumption, Production and Entrepreneurship in the time of Coronavirus
  • 2021
    Sharing Is Caring? Conflict and Value Codestruction in the Case of Sharing Economy Accommodation, Journal of Hospitality & Tourism Research
  • 2021
    Blaming me, blaming you! The pendulum of blame in payday lending, Marketing Theory
  • 2020
    The Questionnaire: A Weak Link in Corporate Identity?, Qualitative Market Research: An International Journal
  • 2017
    The orbit of consumer credit choices, Journal of Financial Services Marketing
  • 2015
    Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption, Journal of Financial Services Marketing

Professional Memberships

  • FHEA

Contact Jane for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision