Cost per wear could be displayed alongside the garment price.
Articles on Consumers
Displaying 21 - 40 of 321 articles
Research suggests that profiteering may actually be more likely when we’re not watching prices closely.
Mass panic buying creates new problems for everyone that otherwise wouldn’t exist. To get people to stop, we need to give them a smarter message.
The president painted a rosy picture in his State of the Union address.
Ethical consumption does not fail because consumers are indifferent or hypocrites, but because ethical choices often feel financially out of reach.
As ChatGPT moves toward ads, fears about manipulation are rising. But if designed well, advertising inside AI could help fund access while making shopping easier.
The grocer offers low prices and plans to build its own distribution center.
Businesses have been making short-term adjustments to absorb tariff shocks – it’s not an approach that can last forever.
With solo living on the rise, more consumers are dining, traveling and spending on their own. Yet most brands still design their offerings year-round for couples.
Beef is a source of complete protein for humans, but its production results in greenhouse gas emissions.
It helps to explain why falling inflation doesn’t necessarily ease pressure on household budgets.
EVs made up 24% of new car sales in 2025 – but the days of tax breaks and subsidies look increasingly numbered.
Depending on family circumstances and a child’s personality type, gift giving runs the gamut of fun to terrifying. But the most important lesson goes beyond gifts.
What do insights into consumer behaviour tell us about the future of the fashion industry?
Businesses will not shoulder extra costs alone.
Africa’s ‘new consumer class’ isn’t new; in the 1800s the continent called the tune for European factories.
Sometimes it benefits businesses and governments to play up the ‘duped consumer’ narrative.
Ending production of the 1-cent coin will save the government money and could streamline big retailers’ operations. But it could also pinch small businesses and cash-reliant consumers.
A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our values and behaviors.
When it comes to buying sex toys, diarrhea medication and acne cream, consumers like the impersonal touch.
Top contributors
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Associate Professor of Business, Boston University
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Emeritus Professor of Marketing, University of Birmingham
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Professor of Law, St. John's University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Susman Professor in Sustainability and Professor of Marketing, Penn State
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Clinical Education, St. John's University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Professor of Marketing, The Ohio State University
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Assistant Professor, Faculty of Business, University of New Brunswick
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of Clinical Education, St. John's University
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Professor of Energy and Environmental Economics and International Affairs, Penn State
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Lecturer in Marketing, Newcastle University
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Professor of Law, Monash University