Advertising can turn our fears about aging, failure and belonging into reasons to buy, and repeated exposure can reshape what we see as a good life.
Articles on Consumerism
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A definition of happiness must include unhappiness and chance if it’s to have real meaning.
Ethical consumption does not fail because consumers are indifferent or hypocrites, but because ethical choices often feel financially out of reach.
Depending on family circumstances and a child’s personality type, gift giving runs the gamut of fun to terrifying. But the most important lesson goes beyond gifts.
According to advertisers, at least, as soon as Halloween is over, the spirit of the bauble-decorated trees takes hold and overwhelms us with the urge to spend money.
The perfect gift probably isn’t what you think it is.
Political consumerism — the act of buying or boycotting products for political or ethical reasons — is on the rise among younger generations.
Eight simple tips to prevent shopper’s remorse.
Schools should provide students with the know-how to challenge our throw-away culture and empower them to become conscious consumers.
A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our values and behaviors.
Some viewers may envy the Kardashians’ luxe lives, but measuring ourselves against billionaire influencers could damage wellbeing.
It is crucial to understand the fluidity of moral judgements about objects, rather than assuming objects have inherent or immutable moral value.
It’s fine if steps towards circularity are small – but progress must be consistent.
Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.
Gen Z’s desire to live sustainably often clashes with the convenience, affordability and appeal of fast, trend-driven consumption.
From chocolate statues of Putin to reclaiming Russian slurs, consumerism can offer unity and agency for Ukrainians.
Recent research found that pushy messaging that hectors consumers into making “correct” choices can backfire.
Does the Buy Canadian movement represent lasting change in consumer behaviour, or is it just a temporary response to geopolitical tensions?
As rich countries move towards more sustainable practices, it’s vital to include communities whose livelihoods could be damaged.
How oil changed capitalism.
Top contributors
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Professor of Consumer Psychology, Anglia Ruskin University
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Academic Director, School for International Training, The University of Melbourne
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Senior Lecturer in Marketing, Cardiff University
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Professor of Consumer Research, University of Bristol
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Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
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Senior Lecturer in Marketing, The Open University
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Associate Professor of History and Environmental Studies, Bowdoin College
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Marketing Professor
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Assistant Professor, Faculty of Business, University of New Brunswick
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Professor of Work and Organisation, University of Essex
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Assistant Professor of Art History, Miami University
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Assistant Professor of Interior Architecture and Design, George Washington University
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Senior Lecturer in Marketing, Sheffield Hallam University
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Professor Emeritus of International Management and Marketing, Vienna University of Economics and Business
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Assistant Director of the Global Systems Institute, University of Exeter