Ximena Garcia-Rada

Ximena is an Assistant Professor of Marketing at Texas A&M University's Mays Business School. She earned a Doctorate in Business Administration (Marketing) from Harvard University, a Master of Business Administration (MBA) from INCAE Business School, and a Bachelor of Business Administration from Universidad de Lima.

Her research examines consumer behavior and well-being with an emphasis on close, personal relationships. ​She uses a wide range of tools—laboratory experiments, field studies, in-depth interviews, and analysis of archival data—to investigate the psychological processes underlying how consumers make decisions when taking care of their families and sharing experiences with relationship partners.