Activism increasingly relies on strong visuals that can be shared online, and – somewhat surprisingly in a digital world – physical billboards still play an important role.
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Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
Allegations that the newspaper has been promising positive coverage in return for payments have rocked the big-selling London newspaper.
Everything you wanted to know but were scared to ask about… the General Data Protection Regulation (coming to a country near you).
How Martin Sorrell built WPP from scratch into the world’s biggest marketing conglomerate.
‘Paul, Apostle of Christ’ is an enjoyable movie but its sugary message is like a can of soda: easy to swallow but not good for you with ideals that have have been manipulated to project a golden era.
Third party data brokers trade in personal information and the industry is worth billions. But the activities of these companies remain largely invisible. It’s time to shine a light.
When thinking about regulating them, it’s useful to know Facebook, Amazon, Google, Apple and Microsoft have some similarities. But generally they’re not competing with each other – or anyone else.
As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there’s an even bigger crisis of trust on the horizon.
Is brand awareness enough when the ads make you want to switch channel?
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
E-commerce videos are a precision advertising tool which could put the nail in the coffin of traditional television adverts.
Social media platforms can identify children who are most interested in or vulnerable to junk food and its advertising.
It is no accident that practices of meditation and mindfulness have become so ubiquitous in our neoliberal times.
Will YouTube’s new ad rules close down niche vlogs?
Tourism Australia’s Super Bowl commercial is good strategy, reflecting familiar popular signifiers of Australia. Straying outside of these concepts hasn’t proven successful.
Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Labels for boutique beers made by giant corporations may give the impression that a tiny craft brewery slapped them on the bottles. That confusion is by design.
There is currently a weak process of checking claims made in advertisements for medicines, to ensure they don’t mislead or deceive consumers -this could be abandoned if a bill passes parliament.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University