Sweden’s election is on September 13. In Brisbane, Adelaide, Auckland and Hyderabad, citizens voted inside the furniture giant’s blue-and-yellow stores.
Articles on Branding
Displaying 1 - 20 of 167 articles
Copyright can only protect the expression of an idea, not an idea, concept or style itself.
Researchers are advocating for an organisational memory to help companies fully encompass their past - the good, the bad and the ugly and avoid false narratives and cases of corporate amnesia.
What happens when a rapper whose early work explored capitalism’s brutality becomes one of the system’s most successful beneficiaries?
KitKat’s success proves we have moved beyond the era of one-way communication and into the era of “navigating moments”.
Philly’s premier art museum drops a preposition, revives a griffin and introduces a cheeky new nickname that may make longtime patrons bristle.
The album was released in dozens of different formats. Other artists have done this before, but rarely at this scale or with such an intense response from fans.
It’s risky but Labour needs to drastically remake its image ahead of the next election.
Brands should be careful to avoid the cringe factor.
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.
Pontiffs have always been subject to branding, making them unique subjects for public fascination and popular culture.
In an increasingly fragmented society, even a bumper sticker can be a subtle form of moral positioning.
The sandwiches may have been soggy but British Rail’s branding was sharp.
Taking the loyalty of even the most devoted customers for granted is a risky move for brands.
A study of a 2014 product recall shows that problems at one company can hurt its competitors, too.
The visionary director was better known for film and television – but his adverts show how skilled he was at shorter formats too.
Behind the expertly folded linens and immaculate tables lies something more – and a new Netflix documentary promises insights into Martha Stewart’s extraordinary life.
Necro-branded items act almost like talismans, helping us preserve the past and remind us of an era long gone.
In the wake of sexual assault allegations, how can the Abbé Pierre Foundation and the Emmaüs organisations move on from the symbolic figure of their founder?
TikTok was once the realm of teenagers dancing and cute animal clips. But as the platform has grown in popularity, so too has it’s usefulness as a political too, but there are pitfalls to avoid.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Professor of AfroEurasian Sport, EM Lyon Business School
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Senior Lecturer in Marketing, University of Nottingham
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Assistant Professor, Faculty of Business, University of New Brunswick
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Professor of Marketing, University of Southampton
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Professor of Intellectual Property Law, City St George's, University of London
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Emeritus Professor of Marketing, University of Birmingham
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Operations Research, Brock University
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Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
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Professor, Kedge Business School
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Professor of Marketing, Royal Holloway, University of London
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Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", GEM
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Professor in Marketing, Charles Darwin University
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Professeur en marketing, EM Lyon Business School