Negative political advertising can actually spark more curiosity about a policy issue.
Articles on Advertising
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Most of Facebook’s revenue comes from the millions of small businesses that advertise on the platform.
Following a privacy policy change in 2016, Google has collected users’ data from third-party websites and apps. The ACCC argues users were misled into signing away their privacy.
The NZ government’s “Keep it real online” campaign has gone viral, so what was the secret of its success?
Advertising often contains secondary messaging reflecting colonial-era thinking.
Popular social media platforms such as Facebook and Instagram fail to protect children from the marketing tactics of junk food advertisers. This needs to change.
The agency’s earliest ad campaigns emphasized youthful idealism, patriotism and travel opportunities. That was an easier sell than urging Americans to enlist in an anti-communist operation.
Advertising responds to the market – so how are brands responding to a global pandemic?
Job ads are 12% lower than expected this year.
The captain of a ship, or a soul, doesn’t sail while ignoring the wind – sometimes they go with it, sometimes against it, but they always account for it.
With the fairly recent launch of an ethnic corporate product line, Pantene’s Gold Series Collection, are black women feeling the love?
Largely self-taught, Adams learned to harness the communicative power of photography during his years as a marketing photographer.
Australia’s icon was owned and controlled by an American firm long suspicious about Australia.
Thanks to savvy public relations, General Motors inserted itself at the heart of culture in mid-century Australia. But dreams don’t last forever.
The social and environmental costs of rampant consumerism are becoming ever clearer, and we’re all encouraged to use less and recycle more, but how can we shift more sustainable model?
Gender stereotyping might be funny, but it’s no joke. A public health professor explains why she took action against everyday sexism when she heard it in a radio advert.
Koalas take a starring role in Australian tourism advertising – but what happens when our primary image of this animal is one of pain and destruction?
A new study analyzes the language in nearly 680,000 pet adoption ads.
What does it mean to call a nonfood product like lipstick organic? Federal regulators allow such claims, but have set few standards defining them.
How a centuries-old product got a makeover for the Instagram age.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University