Even when an app is free, there are downsides to watch out for – including how your choices can help advertisers better target you in real life.
Articles on Online advertising
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Big tech platforms argue they simply store and display information created by others, so should not be seen as legally responsible for it.
Increasingly, digital advertising is designed to dissolve into the flow of the content you consume online.
Online ads targeting parents in Australia prey on anxieties about their babies’ nutrition and wellbeing.
History shows voluntary safeguards fade as profits rise, risking a more persuasive new era of online advertising.
AI companies are gearing up to follow the social media model of monetizing their platforms through advertising. The danger for consumers with AI goes beyond data privacy to covert manipulation.
AI agents are poised to do your online shopping for you, with major consequences for the e-commerce industry – and your ability to make choices.
VPNs are becoming a popular option for people wanting to access overseas content. But they’re much more than that – and sometimes legally murky.
Climate 200, Advance Australia and the ACTU were some of the biggest third party social media advertising spenders during the 2025 election campaign.
Cookie consent pop-ups are annoying, but it’s worth understanding what you’re agreeing to.
New data shows how groups with benign-sounding names like ‘Mums for Nuclear’ are running political ad campaigns online. But they don’t even have to be truthful.
Almost all online ads are now automated. And they’re becoming more and more annoying.
One month after a US court ruled Google had an illegal monopoly on online search, the tech giant is back in court defending allegations it has also monopolised internet ads.
Cybercriminals are exploiting the growing market for online clicks. But there are measures to prevent this new kind of fraud.
The line between high-quality search results, advertisements and spam on Google is increasingly blurred.
Children, busy parents and young people can be more easily swayed by unhealthy food ads. We found campaigns aimed at all of them.
As political parties desperately battle for voters’ attention, cybersquatting is one of many online tools in the toolkit. It’s only effective at further diminishing trust in government.
Research explains how to handle the kind of online ‘firestorm’ that X (formerly Twitter) owner Elon Musk is currently experiencing.
Yes23 is blanketing the nation in hundreds of ads, while Fair Australia is sticking with a singular message and targeting specific states that will ensure a ‘no’ victory.
Google is paving the way to serve you ads based directly on your browsing history, instead of cookies.
Top contributors
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Professor of Digital Communication, Director of QUT Digital Media Research Centre, Queensland University of Technology
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Professor of Technology & Society, Bangor University
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Director of UWA Centre for Software Practice, The University of Western Australia
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Professor of Law, The University of Melbourne
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Professor of Media, School of Media, Film, and Journalism, Monash University
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Professor of Information Studies, Syracuse University
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Fellow for Cyber-security and Internet Governance, School of International and Public Affairs, Columbia University
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Professor of Information Systems, Michigan State University
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Lecturer in Marketing, Research School of Management, Australian National University
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Professor of Cybersecurity, Head of School of Computer Science and Informatics, De Montfort University
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C. Edwin Baker Professor of Media Policy and Political Economy, University of Pennsylvania
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Postdoctoral Researcher in Computer Science, Carnegie Mellon University
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Adjunct Senior Lecturer, Applied Ethics and CyberSecurity, Griffith University
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Professor of Cyber Security Practice, Edith Cowan University
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Professor, Digital Media Research Centre, Queensland University of Technology