Millions are spent on sports sponsorship in Australia each year, but we are only just starting to figure out whether it is worth it.
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The new movie about P.T. Barnum couldn’t come at a better time: It’s impossible not to see his ghost in our culture, in our advertisements and in our president.
The ACCC’s inquiry into digital platforms should make it easier for users to identify advertising on Google.
At one point, turkey was jockeying with duck and chicken for king of the Thanksgiving table.
Lingerie retailer Honey Birdette has drawn a wave of criticism for its depictions of women in its storefront advertising. How are are some advertisers working to break the old stereotypes?
Movies often portray the city as a dystopia, particularly in the ‘neo-noir’ genre, which explores postmodern themes. TV shows and ads present an altogether sunnier picture of life in the city.
A scholar asks whether democracy itself is at risk in a world where social media is creating deeply polarized groups of individuals who tend to believe everything they hear.
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
Many of the online testimonials you might read for dentists and other health professional can not only mislead, they can be illegal.
The New York Pop artist who turned dots into icons died 20 years ago.
When the United States was settled, nearly everyone was a farmer. Today only 2 percent of Americans live on farms, and many of us are illiterate about where food comes from or what kinds are healthy.
Business Briefing: the ‘get rich quick scheme’ influencing what you buy
The Conversation19.6 MB (download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?
Similar tactics are in play that were used in the UK in the 1950s and 1960s.
As soon as next year, TV ads in the UK that perpetuate gender stereotypes or mock those who don’t conform to them will be banned. Should Australia follow suit?
It promises to be one of the brightest objects in the night sky once the Mayak satellite unfolds a giant pyramid reflector. But what is it going to do?
It turns out sex doesn’t sell so well.
Online search ads are big business. Retailers have to work hard to compete for visibility in Google’s online searches as the company faces trouble in the European Union over its Shopping site.
The old adage that ‘sex sells’ is past its sell-by date, as consumers now sport a more socially-conscious mindset.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University