- Senior Lecturer in Marketing and Advertising, University of Portsmouth
My main field of research covers gender issues in advertising. In considering the social impact of markting and advertising my work includes research questions such as:
What are the socio-cultural impacts on the portrayal of women and marginalised groups in advertising?
What are the broad market system-level influences towards socially equitable advertising portrayals?
How might stereotypes be hidden in advertising meaning?
I teach Marketing Communications, Advertising, PR and International Business.
Experience
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–presentSenior Lecturer in Marketing and Advertising, University of Portsmouth
Education
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2016University of Portsmouth, MSc Research Methods
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