Carl W. Jones

Dr. Carl W. Jones is Senior Lecturer in PR & Advertising/Digital Media/Film & TV at the University of Westminster, and is recognized globally as an authority on advertising, being invited to 12 countries to give seminars. In total he has won over 500 awards and recognitions for his creative work including Cannes Lions, and filmed over 1,000 TV ads. The mass media such as BBC; The Telegraph; BBC Mundo: Periodico Reforma, interview Jones on publicity and its effects on society. His newspaper articles on Racism & Classism in Mexican advertising have had over 7,000 shares on Facebook alone. Carl is editor for Westminster Papers on Communication & Culture (WPCC) media journal and co-edited an edition on Advertising for the Human Good.

Jones’s PhD research at the Royal College of Art on “Decolonizing Advertising through Diversity” set out to redefine the concept of advertising through his analysis of the political economy of race in Mexico, and its manifestation through the spectacle of advertising.