Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
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No wonder obesity is a tough public health issue for governments to deal with. Our research has uncovered a range of barriers to tackling it, some more obvious than others.
Who owns culture in the real-virtual world of augmented reality?
Junk food brands are blurring the line between advertising, entertainment and socialising.
When is the upcoming ban on early evening TV sports betting ads not a real ban? When it’s a partial ban that ignores how real people watch sport.
Big cash infusions can give nonprofit journalism a much-needed boost. But the ailing news industry needs more consistent funding.
A host of spaces that were once immune to commercial intrusion – from parks to our friendships – are now being infiltrated by advertisers. Are we being enslaved by a ‘merciless master’?
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
The search engine’s founders saw this one coming 20 years ago. So how should they react now?
It’s all about controlling the yuck factor.
Parents need to know the truth about formula milk.
This could be the year chatbots are widely adopted. But beyond making our lives more convenient, they represent a huge potential for advertisers.
The blockchain isn’t just for Bitcoin transactions. Advertisers can no longer ignore blockchain’s huge implications for the world of marketing.
Virtual reality holds huge potential for advertisers but we should all take note of its potential for manipulation.
Data is becoming more and more important to the online advertising game. Soon, the ability to use data and algorithms will be a basic requirement in online advertising.
For advertisers, media content is becoming less important than personal information.
Advertisers are partly to blame for women being underrepresented in traditionally male domains such as science.
Andy Warhol not only drew brands, he became one. A new exhibition in Sydney sheds light on his early career in advertising.
Beyond her political savvy, Anna Bligh’s appointment as CEO of the Australian Banking Association brings greater access than a Liberal appointee would.
Research shows poorer black South Africans are disproportionately exposed to food-related advertising that promotes the consumption of fatty, unhealthy foods.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University