The current system for regulating advertising in South Africa is dependent on the buy-in of the advertiser. But this may be about to change.
Articles on Advertising
Displaying 341 - 360 of 474 articles
As customers gain more control of their media environment, advertisers have to go to greater lengths to get their brand name seen, known and remembered.
The spontaneous success of Pokémon Go shows how powerful internet memes can be.
The growing trend for ads to attract media attention for being outrageous or offensive has led to a conflation of sex and sexism that is doing great harm.
Action on Sugar doesn’t think much of David Cameron’s childhood obesity strategy, but will May do any better?
‘Mediscare’, Brexit and the negative-gearing campaign have all demonstrated that it is time for tighter regulation on truth in political advertising.
There were 1.39m gambling ads on television in 2012.
It costs multiple millions to sponsor a global sports event. Why bother when non-sponsors cleverly associate themselves for next to nothing?
Advertising complaints hit 37,000 in the UK last year, but companies keep chancing their arm.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Junk food adverts need to be banned near schools and nurseries – our children’s lives depend upon it.
Most Australians do not understand how the Google search engine works and what is paid or free content in any search results.
Both the Liberal and Labor parties focused their very first television ads of the 2016 campaign on Labor leader Bill Shorten.
How do you sell something that people want, but aren’t prepared to admit to? No, the online dating industry doesn’t know either.
Big Tobacco relies on tactics of deceit, delay and frustration which it has developed and refined over half a century.
Pope Francis’ mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.
How do you sell something that solves a problem customers don’t know they have?
Putting the purchasing public at the heart of your business is getting harder and harder as technology drives ever more interaction.
The lines are blurring between programs and commercials.
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University