Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.
Articles on Advertising
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The backlash against the Gillette ad shows how painfully little distance we as a society have covered since the #MeToo movement.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Months of low advertising spending has been blown out of the water by a Christmas splurge.
To get out of the digital advertising quagmire, the only way is (business) ethics.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
The furore over whether the Sydney Opera House should be used as a billboard is one thing, but the bigger issue is Alan Jones’ bullying behaviour and the NSW government caving in to it,
Our view of this essential dimension of earth’s biome has been shaped by the manufacturers of cleaning products.
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it’s the inevitable windfall they’re likely interested in.
John Lennon’s Revolution was panned by the radical media as a ‘petty bourgeois cry of fear’ in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Gap’s recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Large-scale data collection and analysis can target consumer behaviour. Faced with the risk of drifts, transparency and ethics of algorithms become paramount.
Advertising as a life story – this clever campaign branded a Spanish beer with a sense of belonging.
Print advertising increasingly makes use of linguistic and visual syneasthesia to create multisensory experiences.
Our social institutions and politics suffer from a collective arrested development – and our relationship to technology has only exacerbated this trend.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of ‘credit’ on a card?
Provincially owned cannabis retailers have a lot to do before cannabis goes on sale in Canada on Oct 17.
A proposed EU copyright directive aims to make Google, Facebook and other online platforms pay to display snippets of news. But will it work, and what will be the costs?
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University