Trump is an ad-man’s dream, a candidate who reflects what the best advertisements possess.
Articles on Advertising
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The Minerals Council’s new coal ad is the latest to attract derision online. But for the resources industry, the mockery may just be collateral damage in the wider mission to reach out to its supporters.
It’s not necessarily the redesign that matters – it’s when and how you unveil it.
Google has unveiled its new logo, adopting a sans-serif typeface and retaining the same colours as before. But is it better or more practical than the logo it replaces?
New research shows that the old advertising maxim ‘sex and violence sell’ may be bad for business.
Online ads are already under pressure from ad blockers, so Apple’s decision to include content blocking in the upcoming iOS 9 will make things even harder for advertisers.
Ashley Madison uses an age-old marketing technique of tapping into people’s desires.
The data tell the story: mobile ads work.
Studies show sexualized advertising often isn’t effective, and may even have adverse consequences for the product being promoted.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
M&C Saatchi’s new development signifies the dawn of a new age of real-time responsive advertising
Our minds have always adapted to their environment but advertisers are exploiting opportunities for distraction like never before.
Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
In some significant ways, Americans have fewer avenues for advancement than the characters of Mad Men do.
Islamic State’s corporate branding is drawing droves of young people to fight its cause. It’s enough to make any ad agency envious.
Backlash to ‘throwback’ slimming ad is a win for the bikini terrorists
You may be finding it difficult to contemplate life without Don Draper. Here’s a possible solution.
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
Graffiti exists in our public spaces, our communities, and our streets – and it has many detractors. Why, though, don’t we spend more time worry about the impact of advertising on public space?
Given the history on privatisation in NSW, and facing a more emotionally powerful campaign, the Baird government is actually doing pretty well to be closing in on polling day in a winning position.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University