A religion of conspicuous consumption has replaced Christianity at the centre of Christmas – and it’s big business which will be most pleased of all.
Articles on Advertising
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Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.
Ads depicting mothers in the UK and Australia between 1950 and 2010 continue to limit maternal knowledge to the domestic sphere and reinforce gender stereotypes of ‘professional’ expertise
In the wake of the New Deal, the business community realized that appealing to widely shared American values could get the public to oppose measures that curbed corporate power.
Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?
This election season, the public is closely watching how social media platforms like Facebook and Twitter are handling political ads.
Many sites offer the ability to ‘opt out’ of targeted advertisements, but doing so isn’t easy. Simplifying and standardizing opt-outs would help improve privacy on the web.
Community members see gender portrayals in advertising as out of step with contemporary society.
The ABC documentary, How Australia Got Its Mojo, purported to tell the story of advertising agency Mojo. But the real story is more complex.
Research has shown that betting advertisements can have a huge effect on young people, so why are gambling companies still allowed to sponsor sports?
The Hollywood actor’s controversial role in a perfume ad has drawn criticism for ‘cultural appropriation’. But it’s not as simple as that.
TV has long been the golden goose of political advertising – the one who spends the most wins. That’s over, and it’s a new era of digital advertising. No one’s done it better than Donald Trump.
Beers with sexist names and labels were banned from the Great British Beer Festival this summer.
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
New Zealand has proposed new fuel standards, along with a consumer rebates for cleaner cars – paid for by higher costs for high-polluting cars – to cut its rising transport emissions.
Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Rules against celebrity endorsements of medicines are there to protect consumers – it doesn’t matter how many followers influencers have.
The iconic advertising campaign originated as a way to protect the nation from its WWII enemies. Today, critics are asking if it’s causing harm as well as good.
Successful communication is about understanding feelings.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University