Sponsorship is key to holding some of the most popular events in the world.
Articles on Advertising
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Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.
Any advertisement asking us to get vaccinated must answer one crucial question: what’s in it for me?
Facebook is providing information on political ad purchases during the federal election. This data provides a glimpse into how voters are targeted by political parties using social media platforms.
More advertising and “smarter” search algorithms are changing how Googling works.
An upcoming review of gambling legislation must consider powerful new styles of gambling advertising.
Eight of the ten top-selling passenger vehicles in New Zealand are now utes or SUVs. With carbon emissions reduction an urgent priority, that’s not a sustainable trend.
Pinterest is the first social media brand to ban weight loss advertisements. Should other companies follow suit?
The federal government’s new adverts ignore decades of research on what makes effective advertising.
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
The federal government is due to launch a new advertising campaign for COVID-19 vaccines in July. This is a chance to offer something more engaging than what we’ve seen to date.
Small and medium-sized businesses play an important role in economic growth and development but are hamstrung by their lack of adequate resources to market their goods and services.
Local newspapers are a key part of the ecology of journalism.
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
The campaign shows promise. But it’s not clear if it will preempt and respond to people’s concern about vaccine safety.
The festive season is going to be different this year but you wouldn’t know from most of this year’s Christmas ads.
How do you run a political campaign in a pandemic? From data brokers to advertising firms to voter registration volunteers, the players in campaigns are making adjustments, large and mostly small.
Beneath the glitz and glamour associated with the advertising industry lie tales of deception.
Claims that a product can boost testosterone levels imply that this will lead to a gain in muscle and strength.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University