- Senior Lecturer in Marketing & Society, University of Bath
I am interested in how businesses communicate their social and environmental responsibilities, responsibly. I am particularly interested in communications that take place in a digital context.
I have projects underway on: 1) Brand responsibilities and influencer marketing; 2) Online safeguarding and sanitisation in platform organisations; 3) The ethics of algorithmic / automated and micro-targeted advertising. I am a qualitative researcher and I work largely with discourse analysis and social media data.
Following a background in industry, I also have cross-functional commercial experience and an interest in building connections with industry.
Experience
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–presentSenior Lecturer in Marketing, Business & Society, University of Bath
Education
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2015University of Nottingham, PhD in Corporate Social Responsibility
Contact Sarah for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: UK
- Website
- X (formerly Twitter): @Sarah_CSR
- Article Feed
- ORCID
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