- Professor of Consumer Behaviour and Marketing, Lancaster University
2000 ~ Fellow, Higher Education Academy
1995 Ph.D Faculty of Business Administration, University of Manchester “Conceptualizing and investigating patterns of consumer behaviour towards in-home shopping” (passed without corrections)
1987 Postgraduate Certificate of Education, University of Manchester/Bolton Institute of Higher Education
1974 M.A. Business Analysis, University of Lancaster
1969 M.A. (Honours) Politics and Modern History, University of Edinburgh
Experience
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–presentProfessor of Consumer Behaviour and Marketing, Lancaster University
Education
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1995University of Manchester, PhD Business and Economics
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