- Visiting Professor of Brand Communication, Leeds Beckett University
Steve McKevitt's research field is brand communication, and he has written several books on the issues facing consumers, companies, and society in a marketing-dominated age.
His latest, The Persuasion Industries: The Making of Modern Britain, was published by Oxford University Press in 2018.
He spent more than 25 years working in brand communication for some of the world's biggest companies, and also served as an advisor to the UK government.
As a writer, consultant, and public speaker, Steve's work has been featured in media around the world from the BBC, The Guardian, and The Observer to The Huffington Post, Rolling Stone, and The Kenya Daily Nation.
Experience
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2017–presentVisiting Professor of Brand Communication, Leeds Beckett University
Education
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2017University of Sheffield, PhD in History
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1988University of Sheffield, BA (hons) in Politics
Publications
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2018The Persuasion Industries: The Making of Modern Britain, Oxford University Press
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2014The Solar Revolution, Icon Books
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2014The Solar Revolution (abridged), Guardian Books
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2013Project Sunshine, Icon Books
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2012Everything Now: Communication, Persuasion and Control in the Instant Society, Route Books
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2007Why the World is Full of Useless Things, Cyan Books
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2006City Slackers: Workers of the World ... You Are Wasting Your Time, Cyan Books
Contact Steve for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Sheffield, UK
- X (formerly Twitter): @stevenmckevitt
- Article Feed
- ORCID
- Joined
