We looked at two ads for the “no” campaign, and two for “yes”, to see how effective their communication strategies have been.
Articles on Advertising
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Politicians and their campaigns use a lot of methods, including manipulation and deception, to persuade you to vote for them and give them money. AI promises to make those attempts more effective.
The increased availability and consumption of unhealthy food has contributed to poor health outcomes.
Antitrust suits against Google for its advertising practices center on the technology for buying and selling online ads. A computer scientist explains how these ad networks work.
It’s a matter of taste.
Social media platforms have policies prohibiting the promotion of tobacco products, including vaping. But these policies are routinely violated, with little or no consequences.
The US military’s switch to an all-volunteer force in 1973 led to a series of magazine ads that sought to portray military service as a way for women and people of color to move up in society.
Influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public.
Healthy eating campaigns tend to put forward images of nutritious foods. But science shows there is a more effective and counterintuitive way of steering people away from junk food.
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
There is a growing public wariness about the performance of the media, which are increasingly accused of being partisan.
The explosive viral spread of the grainy but dramatic footage shows the limits of mainstream media ethics.
We interviewed 11- to 17-year-olds and they told us gambling advertising is so pervasive in their lives, it’s become normalised.
Could Google’s undisputed dominance as a search engine come under threat from AI?
Today it’s smart technology that will defend drivers and pedestrians. Over a century ago, it was the Klaxon horn.
Australians lose more money gambling on sports, per capita, than any country in the world.
Many feel the money could be better spent developing local sport.
Free period products and being able to deal with your period without shame or restrictions should, however, be a basic human right.
Companies need to show that they are socially aware.
Balenciaga blamed the photographer for a now-pulled advert which featured sexually charged imagery of children – as an advertising expert, it’s hard to believe the furore wasn’t planned.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University