Dr Yang Ding is a Lecturer in Marketing in the Department of Digitalisation, Marketing and Entrepreneurship at Henley Business School. His research focuses on behavioural economic decision-making, digital service technologies, and services marketing.

Experience

  • 2024–present
    Lecturer in Marketing, University of Reading

Education

  • 2024 
    University of Strathclyde, PhD in Marketing

Contact Yang for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision