Michael Luchs

Dr. Michael G. Luchs is the J.S. Mack Professor of Business at William & Mary's Raymond A. Mason School of Business, and Director of the Jim and Bobbie Ukrop Innovation & Design Studio (ukropstudio.mason.wm.edu). He earned his Ph.D. from the University of Texas at Austin in 2008. Dr. Luchs also earned an M.S. in Marketing from the University of Texas at Austin, an M.B.A. from the University of Virginia's Darden Graduate School of Business, as well as a B.S. in Engineering and a B.A. in Psychology from Tufts University.

His research interests include consumer wisdom, sustainable consumption, and product design. Dr. Luchs' research has been published in the Journal of Marketing, Journal of Consumer Psychology, Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Consumer Policy, and the Journal of Business Research, amongst others.