- Assistant Professor in Marketing, University of Bath
Lisa researches consumer behaviour and consumer psychology with a particular focus on sustainable consumption.
She received her PhD from the Faculty of Economics and Business at Goethe University Frankfurt and was a visiting scholar at the Cambridge Judge Business School. Lisa’s work focuses on understanding consumer judgments and preferences with a particular interest in sustainable consumption in the retail context.
Her research has been published in leading journals, including Psychology & Marketing, Journal of Experimental Social Psychology, and Journal of Experimental Psychology: Applied. Some of her findings have garnered global media attention, with coverage in outlets such as The Guardian, BBC, Der Spiegel, and Frankfurter Allgemeine Zeitung (FAZ).
Experience
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–presentAssistant Professor in Marketing, University of Bath
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