Avi Shankar

I am Professor of Consumer Research, University of Bristol Business School. Previously I worked for 18 years at the School of Management, University of Bath.

My research explores consumption phenomena related to the global research grand challenges of sustainability and climate change; equality, diversity and inclusivity; and health and well-being.

Currently I'm writing about the history of veganism through the lens of its advertising; the trials and tribulations caused in family life when a family member becomes a vegan; human/ animal interactions during acts of consumption; and gender inclusivity (or the lack of it) in action sports.