Ines Branco-Illodo

I am a senior lecturer in marketing at the University of Stirling where I joined in November 2018. Previously, I was a lecturer in marketing at Nottingham Trent University and worked at the University of Nottingham, where I also completed my PhD in 2016. Prior to my academic job, I worked in the Real State industry.

My main area of research expertise is on consumer research, with a main focus on gift giving behaviour, its different manifestations and the diverse contexts where gift giving happens. I am also interested on consumer coping, evolutionary marketing and the application of attachment theory to consumption contexts.

I authored articles on gift giving, political marketing and the role of deals in tourism. I published my work on journals such as the Journal of Travel Research, Journal of Business Research, European Journal of Marketing and Industrial Marketing Management and I regularly present my research in international events including the AMS World Marketing Congress and the ACR North American conference.