Jonatan Pinkse

Jonatan Pinkse is Professor of Sustainable Business and the Director of the Centre for Sustainable Business at King's Business School.

His passion is sustainability, strategy, and innovation. He is a regular speaker on topics related to strategy and innovation for net-zero and sustainability, business model innovation for disruption, the green transition, cross-sector partnerships, and digital platforms.

In his research, Jonatan analyses how firms make strategic decisions to create a sustainable economy and deal with tensions between issues and actors. He investigates opportunities and barriers for firms to adopt disruptive and sustainable technologies from cognitive, organizational, and institutional perspectives.

Jonatan has authored more than 60 scholarly and practitioner articles in journals such as the Academy of Management Review, Journal of Management Studies, Research Policy, Journal of International Business Studies, Organization Studies, California Management Review, Journal of Business Venturing and Entrepreneurship Theory and Practice.