Emily Moorlock

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Emily's research and teaching interests lie in the areas of branding, consumer behaviour, and specifically the behaviour of young consumers.

Emily joined Sheffield Hallam University in August 2013 as a Lecturer in Marketing. Prior to this, she worked in various marketing roles for UK Greetings, Grant Thornton, and RSM (formerly Baker Tilly).

Experience

  • 2017–present
    Senior Lecturer, Sheffield Hallam University
  • 2013–2017
    Lecturer in Marketing, Sheffield Hallam University

Education

  • 2016 
    Sheffield Hallam University, PhD
  • 2008 
    University of Leeds, BA (Hons)

Publications

  • 2023
    Constructing Consumer-Masstige brand relationships in a volatile social reality, Journal of Business Research
  • 2020
    Visual mapping of identity: negotiating ethnic identity., European Journal of Marketing
  • 2018
    Young subcultural theory: making space for a new perspective, Young Consumer Behaviour: A Research Companion

Contact Emily for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision