Eva Kipnis

I am a Professor in Marketing and the director of postgraduate research for the School of Management at the University of Bradford. My research focuses on the social impact of marketing activity, including intercultural relations, inclusion and resilience of underserved, disadvantaged and war-affected people and communities, and access to and adoption of technological innovations. My research is regularly published in international academic journals, such as the Journal of Service Research, Journal of Business Research, Journal of Public Policy and Marketing, Marketing Theory, Consumption, Markets & Culture, Journal of Marketing Management, Journal of Macromarketing, among others. I hold multiple awards for research and teaching practice, including Journal of Public Policy & Marketing Thomas C. Kinnear 2024 Award, Women in Marketing 2020 Award in Marketing Scientist category, Coventry University Research-Inspired Teaching Award and Durham University Best Thesis Award.