Cutting marketing spending helps businesses in the short term but often backfires in the long term. Research could help investors identify those bad decisions.
Articles on Advertising
Displaying 81 - 100 of 474 articles
Children, busy parents and young people can be more easily swayed by unhealthy food ads. We found campaigns aimed at all of them.
A poll of 2000 people found that a traffic light labelling system for adverts promoting high-carbon products is a popular option.
One New Zealand’s ‘Let’s Get Connected’ campaign finds humour and emotion in a story of adoption – but glosses over the pain and loss of its reality.
As other sectors shun fossil fuel sponsors, sport is becoming the final frontier.
Fossil fuel ad bans are gaining traction overseas, but New Zealand has so far shown few signs of wanting to be at the forefront of the movement.
Online advertising featuring bright colors, cartoon figures and promotions by social media influencers entice adolescents to try tobacco.
Crushing pianos, video games and emojis doesn’t seem to have delivered the slick messaging the brand was aiming for.
Beauty brand Dove hit the headlines for rejecting AI in its marketing – but there’s more to the claims than meets the eye.
From a lack of bipartisan support to other concerns such as rising cost of living, a complex array of reasons contributed to the Voice referendum’s failure in October 2023.
Too much virtue language in a listing can cost an Airbnb host nearly $5,000 a year.
College athletes have made substantial progress in being able to get paid for the use of their name, image and likeness − except in one realm.
This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands – but keep you wits about you!
A 2023 federal government inquiry recommended a ban on gambling advertising. What needs to happen should a ban be implemented?
Australia’s anti-smoking public health campaign has been hugely successful, and it offers lessons on how to tackle the rise in vaping.
Bill C-372 does not curtail free speech and, if anything, demonstrates how banning fossil fuel ads does not go nearly far enough.
Calls for the Fair News Digital Bargaining Bill to be fast-tracked are misguided. A better solution would be a straight levy on digital advertising to fund public interest news production.
Consumer NZ’s case against Z Energy under the Fair Trading Act may be a sign of things to come. But new legislation would be a cleaner way to regulate fossil fuel advertising.
The number of nonprofit news outlets is holding steady as they go out of business just as fast as they are founded.
Most people don’t know what these labels really mean − and advertisers take advantage of that fact.
Top contributors
-
Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
-
Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
-
Professor, University of Technology Sydney
-
Senior Lecturer at Westminster School of Media and Communication, University of Westminster
-
Director of UWA Centre for Software Practice, The University of Western Australia
-
Senior Lecturer in Marketing and Advertising, University of Portsmouth
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Emeritus Professor of Marketing, University of Birmingham
-
Lecturer in Marketing, Research School of Management, Australian National University
-
Senior Lecturer in Marketing, University of Nottingham
-
Lecturer in Politics, The University of Melbourne
-
Professor of AfroEurasian Sport, EM Lyon Business School
-
Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
-
Associate Professor of Marketing, Dalhousie University
-
Professor of Technology & Society, Bangor University