A study of a 2014 product recall shows that problems at one company can hurt its competitors, too.
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The visionary director was better known for film and television – but his adverts show how skilled he was at shorter formats too.
Despite its widespread use and significant impact, influencer marketing is surrounded by uncertainties, ambiguities and controversies, both for practitioners and general public.
In an increasingly fierce war for attention, the temptation to shock in order to make an impression exists. But what are the results?
Campaigns, take note: Conservatives are more likely to click on search ads.
If you can remember a brand’s jingle from 40 years ago, there are good reasons why.
Americans are being targeted with an unprecedented number of political attack ads this election season, and research shows that these ads can leave voters feeling exhausted, angry and stressed.
The UK has banned tobacco adverts at sports games since 2002. There is no equivalent for climate-wreckers.
No one wants to spend their hard-earned money on a dud product, so we’ll seek advice from strangers. Online reviews can help – but often lead us down the wrong path.
Guinness adverts show how African men’s search for validation can enrich western corporations.
Ads for the Hell Pizza chain regularly invite complaints on religious grounds. But none have been upheld, reflecting more tolerant standards in an increasingly less Christian country.
Current regulations are not enough – we need an advertising ban and loss limits to reduce Australians’ huge gambling losses and the harm it causes.
Mambo’s Chicken regularly uses chicken breasts and thighs to objectify women. What does that say about men?
Famous people are becoming entrepreneurs rather than just being the face of big brands.
Is the current debate around gambling ad bans feeling a bit familiar? It’s reminiscent of previous efforts by the masters of spin themselves.
The argument that we need to protect sports gambling ads to look after the interests of giant media brands has little merit. Losing this revenue would hurt, but the industry would be able to adapt.
Lobbyists for Australia’s gambling sector argue advertising isn’t normalising the practice to children and that any ban would force people to bet illegally. Results here and globally say otherwise.
Fashion can be a useful vehicle for political messages – until someone asks who makes the clothing.
The line between high-quality search results, advertisements and spam on Google is increasingly blurred.
Newhart showed how standup comedy could also be an art form, particularly with his ‘Abe Lincoln vs. Madison Avenue’ bit.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University