Oh, yeah, and there’s a game, too.
Articles on Advertising
Displaying 101 - 120 of 474 articles
Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
A new campaign encourages young Australians to get tested for STIs more frequently and to take other measures to improve their sexual health.
Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
Until the age of nine, children struggle to distinguish adverts from TV shows.
Research explains how to handle the kind of online ‘firestorm’ that X (formerly Twitter) owner Elon Musk is currently experiencing.
Many ‘green’ claims on social media ads are claims only. We need legislation to ensure green terms are clearly defined and based on the truth.
Spoof advertising, rooted in environmental concerns, use humour and poetry to grab attention.
Subvertising campaigns are often funny, but they also aim to make a wider point about the unsustainable excesses of consumerism. Listen to The Conversation Weekly.
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
Of course the NFL is embracing Taylor Swift.
Federal and state governments have launched a $10 million advertising campaign to encourage more people to consider a teaching career.
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
A study reveals that baby product advertisers in Europe frequently use pictures inconsistent with recommendations for preventing sudden infant death syndrome (SIDS).
Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Genuine love holds immeasurable value, yet discovering it can pose challenges — and come with a significant price tag.
Fake social media campaigns can negatively affect both influencers and brands.
You’re the Voice reinforces the view that supporting the Voice to Parliament is an act of national reconciliation we can take together.
US study shows environmental messages can put conservative consumers off trying and buying plant-based products.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Top contributors
-
Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
-
Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
-
Professor, University of Technology Sydney
-
Senior Lecturer at Westminster School of Media and Communication, University of Westminster
-
Director of UWA Centre for Software Practice, The University of Western Australia
-
Senior Lecturer in Marketing and Advertising, University of Portsmouth
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Emeritus Professor of Marketing, University of Birmingham
-
Lecturer in Marketing, Research School of Management, Australian National University
-
Senior Lecturer in Marketing, University of Nottingham
-
Lecturer in Politics, The University of Melbourne
-
Professor of AfroEurasian Sport, EM Lyon Business School
-
Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
-
Associate Professor of Marketing, Dalhousie University
-
Professor of Technology & Society, Bangor University