In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet people where they are.
Articles on Advertising
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What consumers need to known about OpenAI and Shopify working together.
Companies are finding increasingly sophisticated ways to target children with advertising, particularly the unregulated ‘junk food’ industry.
With its celebration of Sydney Sweeney’s conventionally attractive appearance, American Eagle has reintroduced the ‘traditional’ feminine figure loudly and proudly.
Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
Brands don’t always deliver what they promise. Regulation needs to focus on preventing harm rather than managing fallout.
The messaging service was always going to be monetised.
With blockbuster films costing hundreds of millions of dollars, the way two musical notes manipulate tension in ‘Jaws’ serves as a reminder that less can be more.
The G20 should acknowledge that diseases like high blood pressure and type 2 diabetes are part of a system in which commercial actors are causing ill health.
Money raised through foundation grants can be larger and more predictable than advertising revenue, but it often comes with strings attached.
Cookie consent pop-ups are annoying, but it’s worth understanding what you’re agreeing to.
Brands should be careful to avoid the cringe factor.
As digital replicas of real people become more common in image-based industries like fashion, urgent questions are emerging about the future of work in the cultural economy.
Of the top 50 most popular Spotify podcasts in Australia today, more than half come from overseas – and primarily the United States.
There’s an urgent need to protect younger Australians, and in particular men, at greatest risk of gambling harm. Here is one effective way this can be achieved.
Billboard ads for airlines, SUVs and fossil fuel companies are now prohibited in cities like Edinburgh, Sheffield, Stockholm and Toronto.
There are deep historical and immediate political reasons why the online gambling advertising legislation has been bogged down.
Advertisers’ rules of engagement explained.
A depressed robot, a drugged Kenyan and a singing Saab driver − what could go wrong?
Research shows that showing gamblers counter-advertising videos to expose industry tactics may help gamblers resist persuasion.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
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Professor, University of Technology Sydney
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Senior Lecturer at Westminster School of Media and Communication, University of Westminster
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Director of UWA Centre for Software Practice, The University of Western Australia
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer in Politics, The University of Melbourne
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Professor of Marketing, Dalhousie University
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Professor of Technology & Society, Bangor University