Research on artificial intelligence in marketing overwhelmingly neglects its potential negative consequences, a new study finds.
Articles on Marketing
Displaying 121 - 140 of 572 articles
So much complicated jargon makes it difficult to distinguish between environmentally ethical practices and mere feel-good marketing. Here’s how to spot greenwash.
Necro-branded items act almost like talismans, helping us preserve the past and remind us of an era long gone.
Corporate social responsibility disclosures impress shoppers but not suppliers, data suggests.
Talking to voters in the swing state of Pennsylvania revealed insights into how people regard both the Democrat and Republican brands.
Campaigns, take note: Conservatives are more likely to click on search ads.
If you can remember a brand’s jingle from 40 years ago, there are good reasons why.
Kaleidoscopic color combinations can catch people’s attention before they even realize it, according to an eye-tracking study of real-world Facebook posts.
TikTok was once the realm of teenagers dancing and cute animal clips. But as the platform has grown in popularity, so too has it’s usefulness as a political too, but there are pitfalls to avoid.
As well as the added costs of upgrades and options that the marketing glosses over, people need to consider five other sources of cost blow-outs when building a home.
To maximize crowdfunding cash, consider staying mum on politics.
Customers are unimpressed by middling support for diversity, new research shows.
As the market continues to evolve and consumers become more discerning about the products they buy, the success of celebrity brands requires more than just star power these days.
Ads for the Hell Pizza chain regularly invite complaints on religious grounds. But none have been upheld, reflecting more tolerant standards in an increasingly less Christian country.
The Olympic and Paralympic games have been awarded to host cities in tandem since the early 2000s. But hosting the Paralympics can bring a city unique benefits that long outlast the games.
The pigeon was chosen because it has remained for a thousand years ‘an impartial and humble observer of London life’.
And will it help or harm them? As the looming US presidential election brings these questions into sharper focus, here are some things companies should keep in mind.
Both praise and criticism of product manufacturers have their place, and when used effectively, can drive companies to act more responsibly.
The argument that we need to protect sports gambling ads to look after the interests of giant media brands has little merit. Losing this revenue would hurt, but the industry would be able to adapt.
Fashion can be a useful vehicle for political messages – until someone asks who makes the clothing.
Top contributors
-
Lecturer in Marketing, Research School of Management, Australian National University
-
Emeritus Professor of Marketing, University of Birmingham
-
Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
-
Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
-
Professor of AfroEurasian Sport, EM Lyon Business School
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Assistant Professor, Faculty of Business, University of New Brunswick
-
Senior Lecturer in Marketing, University of Nottingham
-
Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
-
Professor of Markets, Business, and Society, University of Bath
-
Professor of Operations Research, Brock University
-
Professor of Marketing, The Ohio State University
-
Professor of Public Health Policy, Deakin University
-
Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
-
Professor, University of Technology Sydney