Taylor Swift is everywhere right now – but could that dent her popularity?
Articles on Marketing
Displaying 161 - 180 of 572 articles
As with any technological advancement, professionals will need to adapt and find ways to integrate Sora into their workflows, leveraging its strengths to complement their own skills and creativity.
Most people don’t know what these labels really mean − and advertisers take advantage of that fact.
There is a stark contrast in box office figures between musical films that market themselves as ‘musicals’ and those that don’t.
Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
How did a musician whose songs were suffused with messages of anti-capitalism and anti-imperialism become so commercialized?
The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
Your next holiday could be a chance for some retail research.
Should luxury brands display their logo on everything?
If history had taken another path, bar codes would look dramatically different today.
Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
Long-term goals can be hard to stick to if the benefits are only way off in the future. Research suggests ways to focus on the here and now to help you ultimately achieve your more far-off targets.
Trust in brands may be eroded as awareness of misinformation increases according to new research.
A streak can motivate you to keep on keeping on with behaviors ranging from praying to running to sharing pictures on social media. Here’s what goes into making them so compelling.
Tesla’s recall of over two million vehicles in the U.S. and Canada is meant to address driver overreliance on the semi-autonomous Autopilot feature.
The history of whiskey is one of perception, not necessarily quality.
The release of “No Time to Die”, scheduled for next spring, is an opportunity to analyse the role of the Aston Martin brand and the way it contributes to the construction of the character.
Many ‘green’ claims on social media ads are claims only. We need legislation to ensure green terms are clearly defined and based on the truth.
Deceptive content on social media is being monetised by digital platforms, advertisers, and influencers
Top contributors
-
Lecturer in Marketing, Research School of Management, Australian National University
-
Emeritus Professor of Marketing, University of Birmingham
-
Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
-
Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
-
Professor of AfroEurasian Sport, EM Lyon Business School
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Assistant Professor, Faculty of Business, University of New Brunswick
-
Senior Lecturer in Marketing, University of Nottingham
-
Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
-
Professor of Markets, Business, and Society, University of Bath
-
Professor of Operations Research, Brock University
-
Professor of Marketing, The Ohio State University
-
Professor of Public Health Policy, Deakin University
-
Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
-
Professor, University of Technology Sydney