Chris Baumann

Chris Baumann is a Professor at Macquarie University in Sydney, Australia, a Visiting Fellow at the University of Cambridge in the UK, and holds visiting engagements with the University of Oxford in the UK and Osaka University in Japan.

His research introduced Brand Competitiveness, Competitive Productivity, and the Necro-Branding of Elvis Presley as a Necro-Celebrity. Baumann is a co-author of “The Psychology Behind Design: A Marketing Perspective” Springer book and “Confucianism, Discipline, and Competitiveness” in Routledge.

He has published in journals such as the Journal of Business Research, Journal of Services Marketing, Journal of Strategic Marketing, Journal of Brand Management, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management and Celebrity Studies.

Chris has won outstanding paper, reviewer, and teaching awards and serves on the review board of FT50 and other top-ranked journals.