Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
Articles on Marketing
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With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
Of course the NFL is embracing Taylor Swift.
Our new study analysed the packages of around 8,000 food and drink products to understand the marketing techniques used.
Stadium naming rights are controversial at the best of times, so why do companies pay so much for them?
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
A study reveals that baby product advertisers in Europe frequently use pictures inconsistent with recommendations for preventing sudden infant death syndrome (SIDS).
You’re a bee, and your favourite flower is out of nectar. What do you do?
Genuine love holds immeasurable value, yet discovering it can pose challenges — and come with a significant price tag.
While Temu employs common sales promotion tactics seen on other e-commerce platforms, it uses what is arguably the broadest range of these techniques.
From semitropical playgrounds to life-endangering climate risks: Going back over a century, California’s and Florida’s growth has been predicated on climate – and promises of the good life.
US study shows environmental messages can put conservative consumers off trying and buying plant-based products.
Tipping seems to be more coercive and less tied to service quality these days.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Emphasizing self-sufficiency in fundraising pitches can increase charitable donations, a marketing scholar has found.
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.
Clever marketing of the “Barbie” movie and related merchandise have secured this iconic brand even greater recognition and financial success.
Legend has it that African Americans soldiers brought back a love of cognac after service in Europe in World War II. It’s a lovely story, but the history goes back much further.
America’s veneration of gun ownership is seconded only by its commitment to rendering armed Blacks as an existential danger to the civility and structure of America.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney