Lauren Labrecque

Experience

• –present
  Professor, Marketing, University of Rhode Island

Education

• 2010 
  University of Massachusetts Amherst, Ph.D.

Publications

• 2024
  Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes, Industrial Marketing Management
• 2024
  Color Me Effective: the Impact of Color Saturation on Perceptions of Potency and Product Efficacy, Journal of Marketing
• 2024
  Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing, Journal of Research in Interactive Marketing
• 2024
  The design communication assessment scale (DCAS): Assessing and adjusting the effectiveness of product design communications, Journal of Marketing Research
• 2023
  Celebrities as brand shields: The role of parasocial relationships in dampening negative consequences from brand transgressions, Journal of Advertising
• 2023
  Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions, Journal of Consumer Affairs
• 2022
  Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts, Journal of Interactive Marketing
• 2022
  Small sounds, big impact: Sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement, Journal of Product & Brand Management
• 2021
  Effects of sequential sensory cues on food taste perception: cross‐modal interplay between visual and olfactory stimuli, Journal of Consumer Psychology
• 2021
  When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach, Journal of Business Research
• 2020
  Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research, Psychology & Marketing
• 2020
  Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong, Journal of Consumer Marketing
• 2020
  Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices, Marketing Letters
• 2020
  The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications, Psychology & Marketing
• 2020
  Stimulating the senses: An introduction to part two of the special issue on sensory marketing., Psychology & Marketing
• 2018
  A new information lens: The self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information, Journal of Interactive Marketing
• 2017
  Graves, gifts, and the bereaved consumer: A restorative perspective of gift exchange, Consumption Markets & Culture
• 2016
  “Digital buddies”: Parasocial interactions in social media, Journal of Research in Interactive Marketing
• 2014
  Fostering consumer–brand relationships in social media environments: The role of parasocial interaction, Journal of interactive marketing
• 2014
  Making choices while smelling, tasting, and listening: the role of sensory (Dis) similarity when sequentially sampling products, Journal of Marketing
• 2013
  The marketers’ prismatic palette: A review of color research and future directions, Psychology & Marketing
• 2013
  An integrated marketing communications perspective on social media metrics, International Journal of Integrated Marketing Communications
• 2013
  A multicultural service sensitivity exercise for marketing students, Journal of Marketing Education
• 2013
  To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace, Marketing Letters
• 2013
  Consumer power: Evolution in the digital age, Journal of Interactive Marketing
• 2012
  Exciting red and competent blue: the importance of color in marketing, Journal of the Academy of Marketing Science
• 2011
  The assimilative and contrastive effects of word-of-mouth volume: An experimental examination of online consumer ratings, Journal of Retailing
• 2011
  Online personal branding: Processes, challenges, and implications, Journal of Interactive Marketing
• 2011
  Exploring social motivations for brand loyalty: Conformity versus escapism, Journal of Brand Management
• 2011
  The impact of the amount of available information on decision delay: The role of common features, Marketing Letters
• 2009
  Toward an understanding of the online consumer's risky behavior and protection practices, Journal of Consumer Affairs