The IRS hasn’t issued clear guidance for them yet.
Articles on Marketing
Displaying 101 - 120 of 572 articles
Restaurants labeled as Black-owned saw a 65% increase in online traffic.
Many retailers rely on February 14th to boost revenue.
Taking the loyalty of even the most devoted customers for granted is a risky move for brands.
Black brands and consumers alike are struggling to prove the value of Black dollars.
Many of us prefer to avoid climate-affected produce altogether. But marketing messages that highlight its ‘resilience’ can encourage consumers to consider it, even when empathy towards farmers is low.
A study of a 2014 product recall shows that problems at one company can hurt its competitors, too.
Marketers want us to be worried about smelly intimate parts. The thing is, they are mostly self-cleaning.
‘Mindful’ consumers feel handmade goods contain more ‘love’ and are willing to pay more for them. For faster-paced ‘doers’, handmade marketing can actually backfire.
Aggressive and misleading marketing is fuelling demand for medicinal cannabis. Here are some of the ways clinics bend the rules.
Ever feel like throwing up your hands and giving up on taking control of your online security? How technology companies market their cybersecurity products might have something to do with that.
Spending in more considered and conscious ways can have positive effects on wellbeing.
Understanding travellers’ willingness to pay for green travel could help airlines find ways to reduce the environmental impact of their industry.
Personalising luxury items with a customer’s name offers a sense of exclusivity, but new research reveals a hidden downside – it can add to fears of being judged as ‘showy’ and less friendly.
The character has become a global phenomenon.
Despite its widespread use and significant impact, influencer marketing is surrounded by uncertainties, ambiguities and controversies, both for practitioners and general public.
Vacationers like gathering on social media to discuss their trips – like, really enjoy it. The travel industry should take note.
Research confirms what many coffee shop patrons intuitively know.
Many people who took part in a series of studies overestimated the negative consequences of sending a late gift.
Alternative meat products don’t follow the typical pattern of sales growth that experts would expect from food items.
Top contributors
-
Lecturer in Marketing, Research School of Management, Australian National University
-
Emeritus Professor of Marketing, University of Birmingham
-
Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
-
Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
-
Professor of AfroEurasian Sport, EM Lyon Business School
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Assistant Professor, Faculty of Business, University of New Brunswick
-
Senior Lecturer in Marketing, University of Nottingham
-
Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
-
Professor of Markets, Business, and Society, University of Bath
-
Professor of Operations Research, Brock University
-
Professor of Marketing, The Ohio State University
-
Professor of Public Health Policy, Deakin University
-
Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
-
Professor, University of Technology Sydney