Researchers describe what they call a consumption stigma – when you feel judged or looked down on for using certain products or services.
Articles on Marketing
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Women are frustrated at being bombarded with marketing for menopause ‘solutions’ that don’t work or overstate the benefits.
Wine is a multi-billion-dollar business. But new research shows how expert ‘winespeak’ can exclude many wine drinkers worldwide.
An expert in the marketing of zero-alcohol drinks explains what went wrong.
Thinking of giving a gym membership or Botox gift card for Valentine’s Day? Think again.
Your feet can send a lot of sensory information to your brain. But whether you believe that your footwear is affecting your cognition may matter more than what shoes you wear.
With solo living on the rise, more consumers are dining, traveling and spending on their own. Yet most brands still design their offerings year-round for couples.
The ‘saddest day of the year’ is made up, and ignores the importance of feeling and expressing our emotions.
By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger connection.
Science has always been part of a marketplace of ideas, where claims vie for audiences, resources and belief, and where power, persuasion and status shape which ideas are heard, trusted or forgotten.
Festive advertising is often designed around things that sparkle.
Christmas consumerism, with all its festive music and heart-warming advertising, relaxes people’s usual restraint.
Spotify has hit a marketing sweet spot: Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their legions of followers.
What does creativity mean when machines can generate entire advertising campaigns?
By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.
These findings support a paradox: When a business handles a problem well, its customers can become more loyal than if no problem had occurred.
Pretty isn’t always profitable.
Singles are reshaping culture and commerce in Asia. A professor of marketing explains why the US could be next.
Philly’s premier art museum drops a preposition, revives a griffin and introduces a cheeky new nickname that may make longtime patrons bristle.
The album was released in dozens of different formats. Other artists have done this before, but rarely at this scale or with such an intense response from fans.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney