In a world increasingly dominated by digital platforms and ephemeral content, these little plastic figures can remind us that tangible artefacts still matter.
Articles on Marketing
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The coffee giant is pivoting back to its ‘third place’ roots – but the shift away from grab-and-go customers could open the door for rivals.
New research shows that entrepreneurs who test their ideas with a small, focused group of potential customers are more likely to succeed.
After two Triple Zero outages, a data breach and a $100 million fine for predatory sales in recent years, sorry is not enough. Here’s what Optus needs to do next.
Cracking jokes at the office is more likely to backfire than boost your career.
‘Brand communities’ are sites of surprising human drama. A marketing expert explains what she found by studying them.
We are living in a world where our unease, vigilance, and even our guilt is being used for corporate profit.
The Italian designer dressed actors and actresses in items from his more affordable lines, ensuring audiences could go on to imitate the style of their favorite stars.
A food scientist explains which foods will give you the best value protein for every $1 you spend – at a fraction of what you’d spend on ‘high protein’ bars.
Companies are finding increasingly sophisticated ways to target children with advertising, particularly the unregulated ‘junk food’ industry.
Psychedelic-assisted therapy offers promise. But new research highlights concerns about safety and accessibility.
Consumers perceive some misspellings positively, but only if the unconventional spelling is relevant and not too extreme, according to a new study.
More and more universities are bringing in corporate-style marketing chiefs. New research shows what they’re gaining – and where the returns fall flat.
With its celebration of Sydney Sweeney’s conventionally attractive appearance, American Eagle has reintroduced the ‘traditional’ feminine figure loudly and proudly.
Micro-influencers can’t rely on fame for followers. Instead, they become educators, evaluators, advisors and entertainers, new research has found.
Knowledge, awareness and hands-on experience with 3D-printed foods could influence consumer attitudes.
Coolness has changed. Today it’s about being extroverted, hedonistic, adventurous, open, powerful and autonomous.
The latest announcement doesn’t tighten existing prescribing or marketing rules for medicinal cannabis. It just reminds health professionals what the rules are.
Current science communications in Cape Town are not serving the public well.
Britpop bands Oasis, Pulp, Supergrass, Suede, Shed Seven, and Cast are all playing UK dates between June and August.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney