Pankhuri Malhotra

I am a computational social scientist with an interest in exploring large-scale data intensive methods for improving and scaling marketing research. The majority of my current research applies combined methods from marketing, network and data science for mining user perception of brands using publicly available social media data. I am also working with influencer datasets on Twitter and Instagram to understand social activism and build network-based recommender systems. My academic training includes a range of research methods, including data analytics, network analyses, econometrics, survey-based methods, machine learning, text analytics, deep learning, and causal inference.