- Associate Professor of Digital Marketing and AI, City St George's, University of London
Dr Yusuf Öç is an Associate Professor (Senior Lecturer) in Marketing at Bayes Business School, City St George, University of London. He co-authored the international edition of Consumer Behaviour: Building Market Strategy (McGraw-Hill, 2023) .
He holds a PhD from Boğaziçi University (2019) and has taught at London School of Economics (from 2024) and King’s College London (from 2019) . His research, published in journals like Psychology & Marketing, Journal of Consumer Marketing, and Computers in Human Behavior, centres on digital marketing, mobile marketing, big data, analytics, AI-powered marketing, and behavioral science .
Before joining academia, he worked as brand manager, and founded two tech startups . He’s also a Senior Fellow of the UK Higher Education Academy and frequently runs executive workshops for companies like Garanti BBVA Bank, Fiba Holding, Opet, and Tüpraş.
Experience
-
–presentAssociate Professor of Digital Marketing and AI, City St George's, University of London
Education
-
Bogazici University , Marketing and Information Systems
Contact Yusuf for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Article Feed
- Joined
