Kersi D. Antia

Kersi D. Antia is Magna International, Inc. Chair in Business Administration and Professor of Marketing at the Ivey Business School, Western University, Canada, and Distinguished Research Fellow, Institute for the Study of Business Marketing (ISBM) at Pennsylvania State University. His research focuses on the governance of inter-organizational relationships - franchising, distribution channel relationships, and strategic alliances - and on AI-enabled innovation.